Go-To-Market
for Deep-Tech and Complex B2B
Expertise
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Go-to-Market Audit & Strategy
Understanding your market structure.
We review your current customer acquisition approach in detail, including targeting logic, ICP definitions, lead sources, outreach processes, and other relevant factors. Based on these findings, we develop a documented market entry strategy segmented by sub-sector, application, buyer type and any other important criteria. This strategy becomes the foundation for all downstream execution (lead lists, outreach campaigns, partnership development etc.). -
Commercial Partner & Client Acquisition
Identify and engage organizations with a real use case for your technology.
Think of this as an extension of your business development team. We handle the research, segmentation, and outreach infrastructure that consumes valuable internal time. Outreach is executed through email and LinkedIn – channels that still work well when used thoughtfully but have been widely degraded by generic lead-generation campaigns. Our role is to open the doors to the right organizations and stakeholders. -
Functional Scientific & Industry Partnerships
Research partners that can validate and accelerate your innovation.
We map universities, research labs, and corporate R&D teams with a genuine fit for your technology. The focus is on initiating discussions that can lead to research collaboration, technical validation, or early adoption opportunities. No "short and sweet" marketing fluff. We assume PhDs can read a technical argument and engineers can spot marketing language (so we don't use it). -
Direct Investor Outreach
Engage investors already active in your domain.
The number of investors whose mandate, stage, and sector truly align with your company and funding round is limited, and their inboxes are saturated. Outreach therefore requires careful selection and preparation rather than volume. We build proprietary research systems that analyze funds, partners, and investment history to identify investors whose interests align with your technology. Investors are ranked using multiple criteria including sector focus, prior investments, and publicly available signals about their interests and priorities. This research is mapped directly to your technology and value proposition. -
Travel & Trade Show ROI Optimization
Turn travel and events into structured business development.
Business trips and trade shows require substantial time and budget but often produce fewer conversations than they could. We research companies and organizations located in the region you are visiting and begin outreach weeks in advance to schedule additional meetings for your trip. For trade shows, we analyze exhibitors and related companies connected to the event, including organizations that participated in previous years. When companies exhibit, the outreach process continues, extending the impact of the event beyond the show itself.
Approach
In deep-tech and complex B2B domains, generic lead generation often creates more lost value than real opportunities.
We are a boutique firm where every lead list is built in-house guided by our proprietary research methodology. Clients have full visibility into the process, including who is contacted, what messages are sent, and how conversations develop in real time.
To protect your reputation, we cross-check all leads against your CRM to avoid contacting existing relationships and transparently sync every interaction into your system, operating as an extension of your in-house business development team. Automations are used only for back-end repetitive tasks, while all actual communication remains human-driven.
About
B2Global was founded to turn a decade of international business development experience into a structured, scalable system for helping complex technologies reach the market. We combine traditional business development framework with modern go-to-market engineering.
Our objective is to replace generic lead generation with elite, research-based business development that opens the right doors.
Partners
Testimonials
“Anna built a methodology for investor research which merges the depth of manual analysis with the speed of automation. It allows her to qualify most relevant investors quickly without loss of quality that fundraising requires.”
“We had previously worked with multiple contractors for BD, so I was initially skeptical when Anna was recommended to us. By the end of our pilot she generated significantly more conversations, which made continuing the collaboration an obvious decision. She later helped me with investor outreach and secured six conversations with the right funds within a few weeks. Her approach works.”
“We entrust B2Global with our clients on an ongoing basis. They take on the most challenging cases where clients had disappointing experiences with other business development companies, and systematically turn those situations around. You should see their emails. The highest-quality outreach I've seen so far.”
“Awesome job scaling outreach while keeping it highly targeted and genuine. They integrated with our systems so all activity is transparently synced into our CRM. Strong work in research, setup, and automations; with their help we saw a significant increase in qualified leads.”
“Back in early 2020, when COVID was throwing supply chains into chaos, our shipment basically disappeared in China - no tracking updates for two weeks. Anna found it at a customs warehouse and got it released within a day. If you're stuck on something urgent or complicated and nobody else has been able to get the right people on the phone, Anna's the person to call.”
“Anna has a sharp ability to cut through the noise and focus on market adoption. She suggested me to pivot from selling a tool to delivering a solution. Her GTM insights, particularly regarding B2C and mid-market segments completely reframed our target strategy. For any founder looking to stress test their business model with actionable, market first feedback, I highly recommend Anna.”
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